Teaching Persuasive Writing through Art

By |2018-10-30T08:55:06-07:00March 22nd, 2013|

Overview: This lesson connects visual art through literature and writing via Norman Rockwell prints.

This arts integration lesson aligns to the Common Core Standard for teaching persuasive writing through art.  This lesson hits several ELA standards, but we’re focusing on standard CCRA.SL2: integrate and evaluate information presented in diverse media and formats, including visually, quantitatively and orally.  

This is such a wonderful standard for integration because you use it across many different areas – reading, writing, speaking and listening, art, music, drama, science – you name it.  We’re also focusing on the Art Standard for choosing and evaluating a range of subject matter, symbols and ideas.  See how these two standards make such a fantastic natural fit?  This is what we’re looking for in an arts integration lesson.



Our main focal point for this lesson lands with the artwork of Norman Rockwell.  I started to piece this lesson together from a couple of different source inspirations.  The first was as I was working on our upcoming STEAM Ed app (more coming on this exciting project in the next few weeks) and putting in our aligned standards to the Common Core.  As soon as I saw this one, I knew I wanted to write a lesson seed for it to put up on EducationCloset.

The second was as I was reading this fascinating article: Why Norman Rockwell Matters.  I started thinking about how we use art to persuade people and more importantly, how it persuades people.  When you see an advertisement, you are truly reading a persuasive writing piece – the writing is just being represented through the visual art.  In essence, a print ad is an arts integration idea come to life.  Our minds feast on the visual representation of an idea, which persuades us to find out more information about that product or thought.  And today, we’re passing this lesson seed on to you.





  1. Karl Sakas April 3, 2013 at 7:26 am - Reply

    Susan, I’m glad to hear you enjoyed my article on marketing lessons from Norman Rockwell’s art — it’s nice to see it inspired a new lesson seed!

  2. […] Rockwell Marketing […]

  3. […] you’re anything like me, your Pinterest boards, LiveBinders, and bookmark tabs are full of exciting teaching ideas that you’ve come across in your internet travels. And if you’re like me, you never dig deeply […]

  4. Nicole Gibbs August 21, 2018 at 9:52 am - Reply

    I’m unable to locate the “Rockwell Marketing lesson” the link is no longer working. Help!

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