So often, schools think of themselves as a self-contained unit.
In reality, schools are the central part to a community! Schools feed local businesses with students who have important knowledge and skills to use in the workforce. Businesses can support these schools, both with internship experiences and monetarily, so that students can get “real-world” applications. It is truly a cyclical arrangement. And in a world that is getting smaller by the minute with social networking, local businesses are becoming an increasingly more profitable partnership to foster.
In this final preview installment, you’ll be able to garner some tips on building these relationships and using them to best support your needs and programs. I hope you have enjoyed this preview series – use it to build a better school! If you feel that this series has been a benefit to you, consider purchasing the full ebook, which contains so much more on each of these topics!
Let Me Hold Your Hand – Building Better Business Partnerships
I’m all about local – I try to eat local food when I can, I try to shop in local stores if
possible rather than the chain stores, and when it comes to funding for programs at
school, local businesses are a HUGE, untapped resource.
Many schools like to try and get sponsorships or partnerships with large retail chains.
You see this all the time when you walk through a Wal-Mart or a Target. These stores
proudly sponsor a local school in the community and display this with pride on their
walls. That’s great and all, but that’s one school in a community that could have
anywhere from 3-30 schools, depending on the size of the district. Plus, chain stores
have big rules. You can only use the money for certain things and it takes a lot of work
to keep track of all the documentation to get their continued support. As we already
know, time is a scarce commodity and big sponsorships are like finding a needle in a
Now, I’m not saying that you shouldn’t try to partner with your big chain stores if you
can. These certainly do help and are a great way to get some extra funding for your
school. I’ve been apart of schools that use Box Tops for Education and we’ve been able
to update a lot of our technology and get some much needed supply replenishments from
our “big” partnerships.
My point is that if you look a lot closer to home to the local businesses in your
community, you’ll find a better yield for your efforts.
You see, local businesses are looking for partners, just like you! They want to become a
household name and would love to offer you resources, space, materials, time, and yes,
even money in exchange for getting their name out there to all of your parents,
grandparents, students and friends. They are in competition with those big chain retailers
and are looking for a way to be in the front of consumer’s minds.
A quick note here on using social networking and local businesses. Social networks like
Facebook and Twitter are having a tremendous impact within local communities for
small businesses to promote themselves. Small businesses make up 90% of the GDP in
the United States and most, if not all, are either on a social network site or have a
Schools can use social networking to support these businesses, strengthen their
partnerships and also to reach out to find new sources of funding.
….want to find out how your school can use social networking to fund more programs? Would you like to find out exactly how to build and market those local business partnerships? You’re in luck! My new ebook “Show Me the Moola” is available TOMORROW for only $3.99! Be sure to stop by for your copy!
And don’t forget! The January edition of VIA is available this week ONLY for FREE in celebration of our April edition coming out next week! Make sure to grab your copy today!
Susan Riley is the founder and President of EducationCloset.com. She focuses on teacher professional development in arts integration, Common Core State Standards, 21st century learning skills, and technology. She is also a published author and frequent presenter at national conferences on Arts Integration and Arts and the Common Core.
Susan holds a Bachelor of Music degree in Music Education from the prestigious Westminster Choir College in Princeton, NJ and a Master of Science in Education Administration from McDaniel College in Westminster, MD. She lives in Westminster, MD with her husband and daughter.