For today’s Free Friday, we’re unveiling a brand new arts integration lesson seed!  This one (and all others from now on) is aligned to the Common Core Standards: specifically, teaching persuasive writing through art.  For this lesson, we’re hitting several ELA standards, but we’re focusing on standard CCRA.SL2: integrate and evaluate information presented in diverse media and formats, including visually, quantitatively and orally.  This is such a wonderful standard for integration because it can be used across many different areas – reading, writing, speaking and listening, art, music, drama, science – you name it.  We’re also focusing on the Art Standard for choosing and evaluating a range of subject matter, symbols and ideas.  See how these two standards make such a fantastic natural fit?  This is what we’re looking for in an arts integration lesson.

Our main focal point for this lesson lands with the artwork of Norman Rockwell.  I started to piece this lesson together from a couple of different source inspirations.  The first was as I was working on our upcoming STEAM Ed app (more coming on this exciting project in the next few weeks) and putting in our aligned standards to the Common Core.  As soon as I saw this one, I knew I wanted to write a lesson seed for it to put up on EducationCloset.  The second was as I was reading this fascinating article: Norman Rockwell shares 8 marketing lessons from art and advertising.  It truly got me thinking about how art can be used to persuade people and more importantly, how it persuades people.  When you see an advertisement, you are truly reading a persuasive writing piece – the writing is just being represented through the visual art.  In essence, a print ad is an arts integration idea come to life.  Our minds feast on the visual representation of an idea, which persuades us to find out more information about that product or thought.  And today, we’re passing this lesson seed on to you.  And keep an eye on our lesson page – we’re preparing to launch an updated look to make finding and downloading the right lesson seed for you easier than ever.  Happy Friday!

rockwellmarketing

 

Download your Rockwell Marketing Lesson Here!